Bewitched Wiki
Larry Tate
Biographical Information
Name Lawrence Tate
Nickname Larry
Lar (by Darrin)
Cotton Top (by Serena)
Old Smoothy (referring to himself)
Born circa 1915-1925
Residence New York MSA
Occupation President of McMann & Tate
Advertising Executive
Species Mortal
Relationship Information
Spouse Louise Tate (married circa 1948)1
Children Jonathan Tate (son)
Relatives Aunt Harriet (aunt-in-law)[1]
Aunt Millicent (aunt-in-law)[2]
Mother-in-Law (mentioned)
Character Information
Portrayer David White
David Hayward (as Young Larry)
Ted Foulkes (as Little Larry)[3]
First Episode It Shouldn't Happen to a Dog
Last Episode The Truth, Nothing but the Truth, So Help Me Sam
Episode Count 166
Image Gallery
“He's slippery, he lies beautifully, and he has a great head of hair.”
Howard McMann on Larry Tate, "The Man of the Year".

Larry Tate (likely born sometime between 1915 and 1925) is the boss of Darrin Stephens, the husband of Louise Tate, and the father of Jonathan Tate. He is largely unaware of the witchcraft and witches at 1164 Morning Glory Circle. He is the president and co-owner of the advertising agency McMann & Tate.


Larry is 6'1" and has an impressively thick head of mildly curly, white hair. Prior to his hair turning white, Larry was a redhead. He has blue eyes and is always seen sporting a thin mustache. In the eyes of Serena, he is a cute sexy beast. ("Samantha's Wedding Present") ("Serena's Youth Pill")


As President of McMann & Tate, Larry is a seasoned adman. He is very submissive and obsequious in the presence of prospective clients and will change his opinions on a dime to conform to their desires, once evaluating Darrin's presentation by the following metric: "If the client loves it, I love it! If the client hates it, I hate it!".

Larry has a loose code of business and personal ethics, and he has no qualms about "stretching the truth" or outright fabricating a story - such as Darrin having a bizarre mixed-breed dog to appease a dog food client if it will further the agency's chances of landing an account. ("Samantha's Pet Warlock")

He has also spied on Darrin by peering through the window of his house on multiple occasions if he suspects something is "off" with him.

However, he once threatened to cancel the agency's account with a racist client and he was appalled by what he believed to be Samantha (in reality it was a magically conjured copy of her) having an affair with the warlock, Waldo, revealing Larry has some morals. ("Sisters at Heart") ("Samantha's Bad Day in Salem")

He has a "wine and dine, then sign" philosophy with clients, often inviting them to Darrin's house for dinner and cocktails, generally despite Darrin's protestations. These evenings usually end in disaster due to some form of a magical mishap involving Samantha or her relatives.

Larry often fires Darrin after an apparent account failure, only to promptly reconsider, either due to realizing his hastiness in letting his best employee go (and realizing the agency would suffer greatly without him) or more frequently as Darrin manages to miraculously save the account in the end, often thanks to Samantha's witchcraft.

Larry Tate is a wealthy individual, and his lifestyle reflects that. He owns an upscale, 1950s-style decorated house with his wife, Louise, and his wardrobe consists of finely tailored suits, fedoras, tuxedos, elegant golfing attire, and fancy sweaters. Larry is regularly seen driving a yellow Chevrolet Corvette Stingray Coupe.

He can however have moments of stinginess, such as refusing to drink a bottle of wine he intended to share with a client with Louise as it was "too expensive" for them. He once stated he loved a new dress Louise had purchased as it "didn't cost too much". ("...And Something Makes Three")

Larry can never say no to a drink. He has a bar at his house and is generally seen imbibing copious amounts of alcohol while over at the Stephens' home. Samantha also refers to Larry having many favorite bars where he stops for drinks with some frequency. ("Toys in Babeland")

He is rather jaded with his marriage to Louise, often making indirect jabs at their relationship (as well as about her mother) while offering cautionary advice to the recently-married Darrin.

"Take it from an old married man Darrin - these feelings won't last. Pretty soon you won't even remember the day that you and Sam met."

Louise Larry Jonathan

Larry and Louise with their son, Jonathan (1966)

However, Larry was ecstatic upon hearing Louise was expecting a baby and they shared a tender moment. Larry and Louise are seen going on their second honeymoon, ten years after Larry broke his leg on their first. ("...And Something Makes Three") ("Bewitched, Bothered and Infuriated")


“You son of a gun!”
To Darrin Stephens on many occasions after a perceived act of brilliance or craftiness on his part.

“It's very frustrating when I think of all that charm and sex appeal going to waste.”
Larry referring to himself in "That Was My Wife".

“You're no good to me like this. Miserable, sleepy, grumpy. I get enough of that at home.”
Talking to Darrin in "The Magic Cabin".

“Darrin, she's a gem. An absolute gem. If I pulled this on Louise, she'd kick me out of the house!”
Talking about Samantha in "Ling Ling".

“Louise likes me for what I am: rich.”
Larry referring to Louise's desire for receiving a mink coat for Christmas in "Santa Comes to Visit and Stays and Stays".

“You don't get to be president of an advertising agency without... stretching the truth every once in a while.”
Larry discussing client interactions in "Hippie, Hippie, Hooray".

“If Old Smoothy can't handle him, what makes you think you can?”
Talking about Darrin's desire to interact with a client with whom Larry has been having difficulty.

“Listen, you two finish dinner, I know my way to the bar.”
After dropping in at the Stephenses' house.


During seasons one through five, David White was listed in the closing credits only for episodes in which he appeared. Starting in season six, he was added to the opening credits, which appeared in the same order every episode going forward. Although he was always billed after her, in many seasons he actually appeared more often than Agnes Moorehead, who was always third billed.

Episode Airdate
It Shouldn't Happen to a Dog October 1, 1964
Help, Help, Don't Save Me October 15, 1964
The Witches Are Out October 29, 1964
Witch or Wife? November 5, 1964
The Girl Reporter November 12, 1964
Just One Happy Family November 19, 1964
It Takes One to Know One November 26, 1964
...And Something Makes Three December 3, 1964
A Is for Aardvark January 14, 1965
The Cat's Meow January 21, 1965
Your Witch Is Showing February 4, 1965
Ling Ling February 11, 1965
Eye of the Beholder February 25, 1965
Red Light, Green Light March 4, 1965
George the Warlock April 22, 1965
That Was My Wife April 29, 1965
A Change of Face May 13, 1965
Eat at Mario's May 27, 1965
Cousin Edgar June 3, 1965
Alias Darrin Stephens September 18, 1965
A Very Special Delivery September 23, 1965
My Grandson, the Warlock October 7, 1965
The Joker Is a Card October 14, 1965
Trick or Treat October 28, 1965
The Very Informal Dress November 4, 1965
Junior Executive November 18, 1965
A Strange Little Visitor December 2, 1965
My Boss, the Teddy Bear December 9, 1965
Speak the Truth December 16, 1965
The Magic Cabin December 30, 1965
Maid to Order January 6, 1966
Fastest Gun on Madison Avenue February 3, 1966
Double Tate February 17, 1966
Baby's First Paragraph March 10, 1966
Double Split March 24, 1966
Disappearing Samantha April 7, 1966
Divided He Falls May 5, 1966
The Catnapper May 19, 1966
What Every Young Man Should Know May 26, 1966
The Girl with the Golden Nose June 2, 1966
Nobody's Perfect September 15, 1966
The Moment of Truth September 22, 1966
Witches and Warlocks Are My Favorite Things September 29, 1966
Accidental Twins October 6, 1966
Dangerous Diaper Dan November 3, 1966
The Short, Happy Circuit of Aunt Clara November 10, 1966
I'd Rather Twitch Than Fight November 17, 1966
Oedipus Hex November 24, 1966
Sam's Spooky Chair December 1, 1966
My Friend Ben December 8, 1966
Samantha for the Defense December 15, 1966
A Gazebo Never Forgets December 22, 1966
Sam in the Moon January 1, 1967
Ho Ho the Clown January 12, 1967
Super Car January 19, 1967
The Corn Is as High as a Guernsey's Eye January 26, 1967
The Trial and Error of Aunt Clara February 2, 1967
Three Wishes February 9, 1967
I Remember You...Sometimes February 16, 1967
Art for Sam's Sake February 23, 1967
Aunt Clara's Victoria Victory March 6, 1967
The Crone of Cawdor March 16, 1967
No More Mr. Nice Guy March 23, 1967
How to Fail in Business With All Kinds of Help April 6, 1967
Bewitched, Bothered and Infuriated April 13, 1967
Nobody but a Frog Knows How to Live April 27, 1967
There's Gold in Them Thar Pills May 4, 1967
Toys in Babeland September 14, 1967
Business, Italian Style September 21, 1967
Double, Double, Toil and Trouble September 28, 1967
Cheap, Cheap October 5, 1967
No Zip in My Zap October 12, 1967
Birdies, Bogeys and Baxter October 19, 1967
A Safe and Sane Halloween October 26, 1967
That Was No Chick, That Was My Wife November 9, 1967
Solid Gold Mother-in-Law November 30, 1967
My, What Big Ears You Have December 7, 1967
I Get Your Nannie, You Get My Goat December 14, 1967
Humbug Not to Be Spoken Here December 21, 1967
Samantha's Da Vinci Dilemma December 28, 1967
Snob in the Grass January 11, 1968
If They Never Met January 25, 1968
Hippie, Hippie, Hooray February 1, 1968
A Prince of a Guy February 8, 1968
To Twitch or Not to Twitch March 14, 1968
Tabatha's Cranky Spell March 28, 1968
I Confess April 4, 1968
A Majority of Two April 11, 1968
The No-Harm Charm April 25, 1968
The Man of the Year May 2, 1968
Samantha's Wedding Present September 26, 1968
It's So Nice to Have a Spouse Around the House October 24, 1968
Mirror, Mirror on the Wall November 7, 1968
Samantha's French Pastry November 14, 1968
Is It Magic or Imagination? November 21, 1968
Samantha Fights City Hall November 29, 1968
Samantha Loses Her Voice December 5, 1968
Weep No More My Willow December 19, 1968
Instant Courtesy December 26, 1968
Cousin Serena Strikes Again (Part 1) January 9, 1969
Cousin Serena Strikes Again (Part 2) January 16, 1969
One Touch of Midas January 23, 1969
Samantha the Bard January 30, 1969
Samantha the Sculptress February 6, 1969
Going Ape February 27, 1969
The Battle of Burning Oak March 13, 1969
Samantha and Darrin in Mexico City April 24, 1969
Samantha's Yoo-Hoo Maid September 25, 1969
Samantha's Caesar Salad October 2, 1969
Samantha's Curious Cravings October 9, 1969
...And Something Makes Four October 16, 1969
To Trick or Treat or Not to Trick or Treat October 30, 1969
A Bunny for Tabitha November 6, 1969
Samantha's Secret Spell November 13, 1969
Daddy Comes for a Visit November 20, 1969
Darrin the Warlock November 27, 1969
You're So Agreeable December 11, 1969
Santa Comes to Visit and Stays and Stays December 18, 1969
Samantha's Better Halves January 1, 1970
The Phrase Is Familiar January 15, 1970
Tabitha's Very Own Samantha January 29, 1970
Super Arthur February 5, 1970
What Makes Darrin Run? February 12, 1970
Serena Stops the Show February 19, 1970
Okay, Who's the Wise Witch? March 12, 1970
A Chance on Love March 19, 1970
If the Shoe Pinches March 26, 1970
Mona Sammy April 2, 1970
Turn on the Old Charm April 9, 1970
Make Love, Not Hate April 16, 1970
To Go or Not to Go, That Is the Question September 24, 1970
Salem, Here We Come October 1, 1970
Darrin on a Pedestal October 22, 1970
Paul Revere Rides Again October 29, 1970
Samantha's Bad Day in Salem November 5, 1970
Samantha's Pet Warlock November 19, 1970
Samantha's Old Man December 3, 1970
The Corsican Cousins December 10, 1970
Samantha's Magic Potion December 17, 1970
Sisters at Heart December 24, 1970
Mother-in-Law of the Year January 14, 1971
The Good Fairy Strikes Again January 28, 1971
The House That Uncle Arthur Built February 11, 1971
Samantha and the Troll February 18, 1971
This Little Piggie February 25, 1971
Mixed Doubles March 4, 1971
Money Happy Returns March 18, 1971
Out of the Mouths of Babes March 25, 1971
Samantha's Psychic Pslip April 1, 1971
Samantha's Magic Mirror April 8, 1971
Laugh, Clown, Laugh April 15, 1971
Samantha's Not So Leaning Tower of Pisa October 6, 1971
Bewitched, Bothered and Baldoni October 13, 1971
The Ghost Who Made a Spectre of Himself October 27, 1971
TV or Not TV November 3, 1971
A Plague on Maurice and Samantha November 10, 1971
Hansel and Gretel in Samanthaland November 17, 1971
The Warlock in the Gray Flannel Suit December 1, 1971
The Eight-Year Itch Witch December 8, 1971
Three Men and a Witch on a Horse December 15, 1971
Samantha's Magic Sitter January 5, 1972
Serena's Richcraft January 22, 1972
Serena's Youth Pill February 5, 1972
George Washington Zapped Here (Part 2) February 26, 1972
A Good Turn Never Goes Unpunished March 11, 1972
The Truth, Nothing but the Truth, So Help Me Sam March 25, 1972


1. In "Bewitched, Bothered and Infuriated", which takes place in 1967, it is stated ten years have elapsed since Larry and Louise's first honeymoon, which may lead some to assume they were married sometime around 1957. However, in Season One, episode twelve, "...And Something Makes Three" (which takes place in 1964), Louise states that she is finally pregnant after sixteen years, so it is possible their first honeymoon took place some years after they were married.


  1. Tabitha's Cranky Spell
  2. Samantha's Old Man
  3. Serena's Youth Pill