Bewitched Wiki
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The sound effects come from Sunset Editorial which was donated to USC Cinema in 1990. Sunset Editorial had a low-key history in Hollywood. Not a lot is known about them. This is because their credits in films were usually just “Sound Effects — Sunset Editorial”. The company was active from about 1964 to 1987. They mainly did episodic television shows like “Bewitched”, “I Dream of Jeanie”, “The Partridge Family”, and “The Waltons.”  They have 569 credits on IMDB! A lot of the 1960s editing was done by Fred Brown. They were owned in the ’70s/’80s by sound editor Gene Corso.  

Sunset Editorial was a very simple operation. They only edited sound — no mixing. And they worked on a tight budget. Sound editors came and went. There wasn’t much money available for creating new effects, so they depended on effects that sound editors had been using for decades. Freelance editors brought their own collections, and then copied effects to take as they went on to their next job.

Their sound effects collection consisted of dozens of cardboard boxes filled with small rolls of 35mm magnetic film. Each had a slip of paper around it describing the sound. The rolls were clear 35mm acetate film with two magnetic stripes. One stripe contained the sound, and the other was just to keep the film’s thickness even from edge to edge. Otherwise it would wind unevenly onto a reel.

Here's some samples used on the series.

Samantha's "twitch" what is the most consistently used sound effect. The "harp-swoosh" became common in later seasons, and shows the playfulness of the shows creators and using sound. The sound effect was used in a number of situation's were various magical characters usee arm waves to perform magic, but is particularly evolved in many episodes over time.

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