Bewitched Wiki
Sandra Gould
Sandra Gould
Role Gladys Kravitz
Biographical Information
Birthdate July 23, 1916
Birthplace Brooklyn, New York, United States
Death Date July 20, 1999 (age 82)
Death Place Burbank, California, United States

Sandra Gould portrayed neighborhood snoop Gladys Kravitz on Bewitched (1966-1971). She was the second actress to play the role, taking over after Alice Pearce died of cancer. Gould reprised the role on the Tabitha series in the episode, "The Arrival of Nancy" (1977).


Short and with a very familiar chubby, chipmunk-like face and even more familiar abrasive tone, Brooklyn-born comedienne Sandra Gould kicked into high gear at a fairly early age. With small Broadway roles and scores of radio programs such as "My Friend Irma" and "Duffy's Tavern" (the latter in which she replaced original star Shirley Booth), already to her credit, she would go on to spend nearly fifteen years on the radio airwaves with star Jack Benny on his legendary program. By 1947, Sandra had breezed into minor filming, appearing in dozens of small bits. Typically, the unhelpful telephone operator, gabby receptionist or curt saleslady with a New York flair, she was glimpsed in such fare as June Bride (1948), Romance on the High Seas (1948) and My Dream Is Yours (1949) (both with Doris Day), Fourteen Hours (1951), The Great American Pastime (1956), Teacher's Pet (1958) (again with Doris Day), Imitation of Life (1959), Honeymoon Hotel (1964) and The Ghost and Mr. Chicken (1966).

Seldom rising to feature status in films, television comedy proved more to her liking. Aside from being a regular on the series I Married Joan (1952) in the 1950s, audiences still remember Sandra from her appearance in I Love Lucy (1951) in the episode "Oil Wells", in which she played "Nancy Johnson", the fur-bearing wife of a Southern tycoon whom Lucy suspects of selling her fraudulent oil stock.

In 1966, her biggest break arrived when she was hired to replace the late Alice Pearce (who had died of cancer) as Gladys Kravitz, the neighborhood snoop, in the classic sitcom Bewitched (1964). Sandra stayed with the role for five seasons (1966-1971). Following this success, she slowed down her busy work schedule and focused on art and writing.

The widow of broadcasting executive Larry Berns, she had one son, Michael Berns. Sandra died in 1999 of a stroke following bypass surgery, three days before her eighty-third birthday. She may not have been a big character name during her time, but she possessed an unmistakable look and voice that she called her own and separated her from the rest, contributing to four media (stage, screen, television and radio) for over five decades.

Bewitched Credits[]

Episode Airdate
Endora Moves in for a Spell October 20, 1966
Twitch or Treat October 27, 1966
The Short, Happy Circuit of Aunt Clara November 10, 1966
My Friend Ben December 8, 1966
Samantha for the Defense December 15, 1966
Soapbox Derby December 29, 1966
The Crone of Cawdor March 16, 1967
Nobody but a Frog Knows How to Live April 27, 1967
Double, Double, Toil and Trouble September 28, 1967
A Safe and Sane Halloween October 26, 1967
Allergic to Macedonian Dodo Birds November 16, 1967
Samantha's Thanksgiving to Remember November 23, 1967
My, What Big Ears You Have December 7, 1967
I Confess April 4, 1968
Samantha's Secret Saucer April 18, 1968
Splitsville May 16, 1968
Samantha's Wedding Present September 26, 1968
Weep No More My Willow December 19, 1968
Samantha the Bard January 30, 1969
Daddy Does His Thing April 4, 1969
You're So Agreeable December 11, 1969
Santa Comes to Visit and Stays and Stays December 18, 1969
Tabitha's Very Own Samantha January 29, 1970
Samantha's Pet Warlock November 19, 1970
Mary the Good Fairy January 21, 1971
The Good Fairy Strikes Again January 28, 1971
This Little Piggie February 25, 1971
Darrin Goes Ape March 11, 1971
Laugh, Clown, Laugh April 15, 1971

Tabitha Credits[]


Sandra Gould on the Internet Movie Database. Retrieved on November 5, 2019.